Holly came to us with a dream - to open a touch therapy studio that incorporates multiple modalities and has the comfortable, welcoming vibe of your living room. She needed a logo that would stand out on signage and give people the feeling that they were in good hands (pun intended). We used hand drawn lettering with retro style and rich jewel tones so it feels like you’re sinking into your grandmother’s bohemian couch when you look at the logo. It was important for the logo to be versatile so the primary mark can be pulled apart into simpler elements that can be used on retail items, letterhead, collateral, social media and her website.